SAINSBURY'S WANT TO HELP YOU STOP WASTING FOOD...

16:01:00

Hey Lovelies, 

I am back from working out, and watching ‘Wallace and Gromit’ again! I absolutely adore everything about this show and what it stands for! It is my childhood wrapped up in 30 minutes aha!

And while I am enjoying it I am currently also thinking about what to do for dinner, because in our house we don’t like to waste anything, especially if we can use it to make a healthy meal, however Sainsbury’s has found that this isn’t the case in every home lovelies. 

In a year the company found that British homes waste 4.2million tonnes of food, which costs us all up to £700 and a huge amount of healthy vitamins, minerals and other great elements of our food that we should be saving. 

Throughout the research process, the company found that protein was the most wasted sort lovelies, with potatoes, bread and milk being the most wasted food in the country, even though potatoes are full of good potassium, and milk a huge source of calcium.  And another fact that was wasted was the amount of fibre in our fruit and veg, that we throw away, although we could eat it lovelies. 


Now the company want to help us get a better diet lovelies as part of their new campaign ‘…To The Rescue’, which has been created to help all of our food waste footprints, by sourcing recipes and tops on how to save our food. Including keeping fruit in the fridge, unless it is a banana or pineapple, storing potatoes in the cupboard, adding a sheet of kitchen roll to a bowl of leftover salad before the cling film and shaking the bread before freezing to stop the slices sticking together. 

Speaking about the project, Annie Denny, Sainsbury’s nutritionist, comments: “We’re all guilty of throwing away lots of key nutrients that help keep our bones, immune system and nervous system healthy – all vital to helping us stay well. By making the most of our food, we can all go a long way to ensuring we’re not just saving money but also letting those key nutrients to do their jobs.”

As well, Paul Crewe, Head of Sustainability at Sainsbury’s, commented: “Throwing away food is often associated with wasting money, but our research published today as part of our ‘…to the rescue’ campaign shows there is also a wider nutritional issue. Our simple tips for saving the most frequently thrown away foods, along with our recipes for leftovers have been created to help reduce food waste and benefit the health of UK families. None of Sainsbury’s food waste goes to landfill and any surplus food fit for human consumption is donated to charities.”

The reason I did this post lovelies, was because I wanted to help such a great campaign, as I think wasting food is a horrible thing and it really annoys me to do it. I am fully behind this one lovelies! 

Blog Soon, 
Joey X

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